TECH celebrates 80 years in business this year, and is investing in the future by unveiling a brand new look for everything from its vehicle graphics to its catalogue and product packaging.

We are pleased to announce that new packaging has been created for our Tire & Wheel service product lines. The updated packaging provides a clean modern look and easier product identification for the technician, which speeds up the repair process. In addition, TECH has also upgraded the containers used for their repair chemicals. Armed with user feedback, the new user-friendly plastic containers feature wider brushes and a “flip-top” lid to make product dispensing and application easier.

“We’re very excited to roll out this new packaging for our customers, which garnered great feedback during testing,” said Joe Cole, TRC Global Brand & Marketing Leader. “It’s important for us to be environmentally friendly, while also maintaining a great user experience for our customers who are using these products. We feel the new packaging accomplishes both of these goals.”

TECH Europe’s General Manager, Tim Verhaeghe, also welcomed the recent update to the company branding, complimenting the modern new look and benefits it introduces to the TECH customer base; “We are delighted to launch our new packaging into the market, an initiative driven by our commitment to providing customers with industry leading products that not only look great but also enhance the customer experience at every stage, from the initial order with streamlined packing and logistics to the final end use of the product.”

In addition to providing benefits such as being impervious to rust and more resistant to denting, the new plastic containers also performed better ergonomically during end user testing with tire technicians. And, following TECH parent company TRC’s 4r vision of repair, reuse, recycle and repurpose, the new plastic containers are made from recycled materials and can easily be recycled and reused.

To learn more, please email