At TECH, our commitment to supporting our key accounts goes far beyond providing world leading tire repair products — we focus on building strong, long-term partnerships through knowledge sharing and specialized training.
In that spirit, our VP of Sales & Training, Walter van Loon, and Technical Trainer, Volodymyr Bagdasarian, recently travelled to Turkey to connect with our valued partners at Brisa Bridgestone Sabancı.
Brisa, a Bridgestone subsidiary, is a cornerstone of Turkey’s tire industry, serving a vast and diverse network of customers across multiple industries. Here are just a few impressive stats:
- 20+ Bandag retread factories (many also offering OTR repair services)
- 21 Propratik centers (commercial vehicle fast-fit & tire dealers)
- 89 Total commercial tire dealers
- 112 Otopratik centers (consumer vehicle fast-fit & tire dealers)
- 364 Total consumer tire dealers
Walter & Voloymyr visit Marmara Lastik with Brisa
Over two highly productive days, our team was delighted to meet with several of Brisa’s key leaders:
- Numan Erdoğan – Director, Mobility Solutions Sales
- Irfan Gönce – Manager, Commercial Fleet Sales Solutions
- Ahmet Kurtuluş – Engineer, Bandag Operations Service
- Umut Koş – Engineer, Bandag Operations Service
Together, we explored new opportunities beginning with TECH’s advanced Off-the-Road (OTR) tire repair solutions. We introduced Brisa to our new OTR catalogue, showcasing our full range of repairs, chemicals and tool designed for heavy-duty applications. Next up on the agenda was TECH Fusion, our innovative repair range engineered with hard-gum technology to extend product shelf life and provide excellent adhesion in both hot and cold applications. With an ever-growing product portfolio, it’s always a pleasure to ensure our customers are well equipped with training and resources to share with their own partners.
Walter & Voloymyr visit a brand new OTR retread shop of ATLI OTOMOTIV
An interesting point of our visit centred around TECH TPMS, as Walter and Volodymyr, introduced our popular range of sensors and diagnostic tools including our NFC-Enabled Universal sensor, which allows for quick configuration and programming from a suitable Android or Apple device. Exciting updates regarding our Commercial Vehicle TPMS capabilities were also discussed, highlighting our EU-Pro Truck TPMS Sensors, which are available as valve-mounted sensors (VMS) and band-mounted sensors (BMS) alongside dedicated diagnostic tools.
As part of the visit, both Walter and Volodymyr were delighted to meet with two of Brisa’s standout dealerships, Marmara Lastik and Atly Otomotiv. These visits offered valuable insights into the local market and reinforced the strength of our partnership with Brisa’s extended dealer network – a special thank you to Mr. Yunus Samet Haliç (General Manager, Marmara Lastik) and Mr. Bartu Atli, (General Manager Atly Otomotiv).
“It’s always a pleasure to visit our friends at Brisa,” said Walter. “Our visit was a fantastic opportunity to strengthen a relationship built on shared values and innovation. From introducing our latest OTR and TPMS solutions to engaging directly with dealers on the ground, it’s clear that Brisa’s commitment to quality matches our own. We look forward to growing our partnership and continuing to deliver the highest standards in tire repair solutions across Turkey.”
If you’d like to learn more about Brisa and their operations in Turkey, visit brisa.com.tr.For more details on TECH Training and locating a distributor in your area, please do not hesitate to contact us here.
