Everyone at TECH would like to send a huge congratulations to our exclusive partner in Portugal, Altaroda, who recently celebrated their 14th year in business.

To mark the occasion, Altaroda’s CEO, Vitor Rocha, discussed the recent investments they’ve made to their company. This included a brand-new fleet of TECH cars & vans alongside incredible upgrades to their company headquarters and an impressive new collection of TECH clothing. We think you’ll agree how great the Altaroda team look with their new merchandise!

Vitor Rocha, Altaroda’s CEO, commented;

“It was important for us to celebrate our 14th anniversary and reinvest in our commitment to TECH of who we are a proud partner. I’d also like to thank everyone at TECH and my team at Altaroda for their continued work and support – we all love what we do!”

Having shown outstanding dedication to TECH, Altaroda display no signs of slowing down as they continually develop initiatives to promote safe tire repair practices in their market; not only with the leading repair materials from TECH but also through utilising additional brands within the TRC family, including our expertly manufactured retreading equipment and Pang Industrial solutions. What’s more, they also have exciting plans to expand their premises as a way of increasing their warehouse space and providing their own TECH training facility. Watch this space for more information…

Jon Bartholomew, TECH Sales Manager for Altaroda, added;

“Altaroda are one of the most committed distributors to the TECH brand and have demonstrated great zeal in growing brand awareness in Portugal. Vitor works tirelessly to grow sales with key customers by effectively promoting our product range and ensuring adequate technical training is made available. I also wish to express my personal thanks to Vitor and his team for not only continuing to grow TECH in Portugal, but also for their commitment to serve those in need by supplying PPE during the Covid-19 pandemic.”

As a global company, TECH prides itself on the valued distributor network it has built around the world with customers like Altaroda who show an unwavering commitment to TECH and safe tire repair practices. From everyone at TECH, we extend our sincere thanks and appreciation to the Altaroda team for their continued dedication and look forward to working together over the next 14 years and beyond!

To learn more about Altaroda and their operations in Portugal, please click here or to be put in touch with your local TECH distributor, please contact techeurope@trc4r.com.

                         Pictured above L-R: Vitor Rocha (Altaroda CEO), Walter van Loon (TECH Europe VP of Sales & Training),                                      Jon Bartholomew (TECH Sales Manager)